On the desktop website experience, I identified broken journeys where the customers would be abandoned on the App Store or Play store. With the increased usage of QR codes being adopted nationwide, adding QR codes to our pages would allow customers an additional path to easily access apps and services.
Design Process
Research involved reaching out to different stakeholders in the business that currently use QR codes and understanding the use-cases. Brand was also involved to unify an overall design that could be used in different mediums. Many user and device testing was conducted to verify usability and technical requirements when displaying QR codes.
Outcome
QR codes were deployed on multiple pages to help facilitate mobile interactions – Initial results show an uplift in customer-actioned scans.
