Overview
In 2018, Sage was a Premier Partner of the Invictus Games Sydney. The partnership was an opportunity to showcase our philanthropic arm, the Sage Foundation which works closely with ex- military veterans in supporting their transition from the military to the workplace. The aim was to develop an integrated campaign that could work across geographies (primarily Australia, Britain, Canada and the USA), appeal to internal and external audiences and work seamlessly across both paid and earned media opportunities. We needed to build awareness of the work of the charitable Sage Foundation as well as Sage’s brand and products with limited budget.
Method
Deliverables covered both online and print mediums including animated billboards, magazine ads, displays ads and merchandise.
Tools
- InDesign
- Photoshop
- AfterEffects
- HTML and CSS.
