Define
With the increasing uptake in digital technologies, personal trainers also need to be able to up-skill and develop themselves in the online space. By moving into this digital space, M3 Initiative will be able to connect with more trainers and enable easy online learning anywhere, anytime.
Design Process
In the research phase, competitive and comparative brands were extensively reviewed to identify opportunities. User testing was conducted on several personal trainers to eliminate any unhappy or confusing journeys that could occur when viewing the platform.
Outcome
M3 Initiative positions itself as a group of professional trainers that are at the peak of their trade. Their easy-to-use online learning courses allow new and seasoned personal trainers to enhance their skillsets.
